How likely is Chewy to gain enough market share to be profitable within the next five years? Actual refers to information both explicitly and implicitly disclosed by Chewy. The company provides dry and wet food, pharmacy, toys, furniture, supplements, and other products. Let Retail Dive's free newsletter keep you informed, straight from your inbox. All you have to do is select "Autoship" at checkout. Report Highlights. A few of these Chewy statistics come from their own reports, but some are based on news reports and not official company tallies. The only thing more important than getting your delivered prescription order correct is getting your delivered pet food order right. The site arose from my fascination with how modern-day businesses utilize technology and product-led thinking to become dominant players in their industry. Zappos remains a leader in personalization by getting to know each customer no matter the issue. Here are the key insights: According to the US census and APPAs national survey of pet ownership, there are approximately 85.5 million pet households in the US. Surges in sales. Chewy. Singh, who was named Chewy's CEO in 2018, said concerns about customer service and company culture still . This cookie is set by GDPR Cookie Consent plugin. In a 2019 interview, Chewy co-founder Ryan Cohen told Business Insider, I thought if I could deliver the same kind of personalized experience as the neighborhood pet store, but do it online and deliver a really convenient value proposition, that we could build a really big business.. He began looking for a programmer to scale his affiliate operation. Chewy, headquartered in Dania Beach, Florida, was founded in 2011 by Ryan Cohen and Michael Day. They face individual hurdles, alongside industrywide challenges like inflation. The retailer has connected with Millennials and others by offering a wide selection of products, including prescription meds. This year, Rachel and Zoe have scaled this by another 1.5X. 52% of Chewy employees are between the ages of 20-30 years. Postal Service, Courier. The numbers in Chewy's favor include net sales in the second quarter of $2.16 billion, 20.1 million active customers, and sales per active customer of $404, an increase of 13.5%. Utilizing probability models and methodology based on Customer-Based Corporate Valuation (SSRN), we model the three key processes of customer behavior: 1) acquisition; 2) retention; and 3) spend. I truly wouldnt change a thing there. 4) Customer Acquisition Cost ("CAC") of $65 in 2018 Chewy spent $393 million on marketing in 2018, resulting in approximately 6 million new customers. As the name suggests, the service connects you with a certified and accredited veterinarian. Ultimately, Chewy understands that for most owners pets are part of the family and its initiatives that play into these feelings create a strong sense of loyalty. You need a Statista Account for unlimited access. Select IndustryCBDReal EstateHealthcareFinancialD2CGeneral MarketingOther. In 2020, net loss was equal to $92.5 million, including share-based compensation of $129.2 million. Chewy's Instagram Audience Analytics and Demographics Sorry! Analytical cookies are used to understand how visitors interact with the website. This is what he said about his decision to pivot in an interview with TechCrunch: We even spent a few hundred thousand dollars on jewelry and we were a few weeks away from launching the company, but I have a poodle, Tylee, whos now 12 years old, and I would go every couple of weeks to buy products from this store owner who knew me and who I really trusted and who was a pet lover like me. If you think of all active customers in the market as a large pie, then customer demographics are ways you can divide that pie into different slices. But its about much more than domain availability. Chewy is a superb example of a human-centered, customer-centric brand. Its tenth fulfillment center, in Archibald, Pennsylvania, is its first automated facility and begins shipments next month. The underlying cause of declining economics is not entirely marketing spend itself becoming less effective; rather it is a function of the underlying customer propensity to adopt and the point of the adoption curve that Chewy finds itself on. SIGN-UP FOR RETAILWIRE NEWSLETTERS! We also note that Chewys guidance for 2019 net sales is below our models projection, which provides further comfort that our estimate of active customer growth in 2019 is not too low. Contact us today for more information about how we can help you reach your goals. ustomer acquisition rates were above pre-pandemic levels throughout the quarter, and basket size, reorder rates and Autoship sign-ups "remained healthy and stable," according to, said. Online pet store Chewy is having a viral moment on social media after one of its customers tweeted about the company's compassion after her dog died. The simple proportion of Q1 active customers relative to year-end active customers for 2018 would imply 13.3 million active customers at the end of 2019. The retailer posted a 45 percent gain in net sales for the third quarter even as it continues to search for a path to profitability. In that sense, the projections are probabilistic view of Chewys future based on what can be observed today. Learn more about how Statista can support your business. Chewys ad maintains that its possible to buy the best for your animal by opting for their low overhead DTC model. Chewy is also known for sending handwritten notes addressed directly to its customers pets a whimsical touch that plays extremely well in an era when most of us humanize our animals. You have reached the maximum number of free visitors viewing for today. Indeed, Chewy recently launched its online pharmacy business, although it is in the early stages and is competing with veterinarian offices, offline retailers, and PetMed Express. Chewy operates on the premise that consumers only share two types of experiences online: Great ones and terrible ones. Yes, I do see the companys customer service ethos as key to its success. Ethnicity . The average employee at Chewy makes $49,706 per year. The survival curve flattens out quickly with approximately 53% of customers active in year 3 and 50% active in year 4. Another representative sent an unused keyboard from the companys supply closet when a customer mentioned having a broken device. I recently lost my dog after 12 years of being blessed with her as part of our family. From 2011 to 2018, we compute that Chewy acquired 14.5 million cumulative customers, of which 3.9 million have churned, resulting in active customers of 10.6 million (12.4% of pet households) in 2018. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". What would it take for the current market cap of $14.3 billion to be justified? These cookies ensure basic functionalities and security features of the website, anonymously. If you are using a screen reader, or having trouble reading this website, please call Redfin Customer . Customers could now purchase Chewy dog food and Chewy cat food. This is also reflected in the C3 chart above with increasing total net sales per cohort over time. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. View all Chewy jobs in Dallas, TX - Dallas jobs - Veterinary Technician jobs in Dallas, TX. Topics covered: e-commerce, payment technology, IT, in-store tech, cyber security, and more. The term also refers to the study of such categories in a business context. As of 1Q-21, it had 19.8 million active customers, 31.6% higher . This cookie is set by GDPR Cookie Consent plugin. Statista. The cookie is used to store the user consent for the cookies in the category "Analytics". You can also chat or email service@chewy.com, and we'll get right back to you with a response. McCarthy, Daniel and Fader, Peter, Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms (March 9, 2018). Salary Search: Telehealth Veterinary Technician - Remote . For now, there is a long runway of growth in the US. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Chewy is a superb example of a human-centered, customer-centric brand. To receive my latest writings via email, subscribe to my Substack newsletter. 58% of Chewy employees are male and 42% of Chewy employees are female. Chewy's net sales for the third quarter of fiscal year 2021 ended Oct. 31 totaled $2.21 billion, growing 24.1 percent year-over-year, company officials reported. And the growing category of younger generations who truly treat their pets as members of the family. Basically, this is the best I can find and I dont guarantee anything to be 100%. Furthermore, adjacent services can be added to make a customers life even easier. The company operates offices in more than 20 locations across the United States. He was replaced by Sumit Singh, who joined the company as its Chief Operating Officer back in August 2017. I have been to their customer service center and its really impressive. The company continues to lose money due to various expansion efforts. of petfood's. Also it is predicted that it will double (or more) in a period of 6 to 8 years. It is thus vital that Chewy improves profitability. The deceleration in customers acquired, combined with the long tails of each cohort building up over time, means that Chewys customer base will become more mature with a decreasing blended churn rate. Company Reviews Questions. Director of Customer Service. Chewy employees are most likely to be members of the democratic party. even as it continues to search for a path to profitability. Unit economics vastly improve if processes like warehousing and fulfillment are kept in-house. This customer-centric strategy is key to Chewy acquiring and keeping customers. No spam here. The key to Chewys success continues to be its neighborhood pet store mentality. Further capacity was added last month in Kansas City. These cookies track visitors across websites and collect information to provide customized ads. At the same time, Chewy should be thinking ahead and expand its product offering. June 17, 2022, 11:00 AM UTC. The most common major among Chewy employees is business. When it comes to toys, clothes, etc., I generally switch to Amazon or impulse grabs on my rare trips to an actual store. Pets, which are particularly sensitive topics to many, further amplify this. Im sure I qualify for Chewys least favorite customer group yet I have to believe others are similarly situated, and motivated. Note: We include all marketing spend in our calculation of CAC for simplicity, even though some marketing may actually target existing customers. Chewy acquired an impressive 6.0 million new customers in 2018 after adding 4.8 million in 2017. This Chewy first-order offer allows for a maximum of $20 off. Using this customer-based approach, we arrive at a fair valuation for Chewy of $3.7 billion, 74% below its current market cap of $14.3 billion. As a result of his online endeavors, Cohen opted against going to college and instead continued to work on his business. Under the assumptions in the model, economics in 2019 remain healthy at >30% IRR and 4-year payback. Chewy has no stated plans to expand internationally and does not appear to be in a rush to do so. Frankly, his own experience of being a dog owner. Olaplex's fourth-quarter sales fell nearly 22%, and the company expects the declines to continue into 2023. This long-term vision and strategy will result in sustained brand relevance. Our model projects Chewys active customers as a percent of US pet households to increase from 12.4% in 2018 to 21.5% in 2023, equating to approximately 19 million customers. This one's for the pets. We also use third-party cookies that help us analyze and understand how you use this website. In fact, customers had already reported that Chewy began raising prices for some of its product categories. This dynamic is the building block of Chewys stellar growth to date: while Chewy needs to keep acquiring new customers, its existing customers are providing embedded revenue growth of over 20% per year. The most common age range of Chewy employees is 20-30 years. All these scenarios are unrealistic, with margin improvement the most plausible (over time). Here are a few of the most interesting Chewy statistics I was able to dig up including Chewy revenue totals and employee counts. What you can learn from Chewy's obsession with customer experience 1. A customer data platform (CDP) helps with both data collection and customer data integration. Further capacity was added last month in Kansas City. Along with detailed retail sales and share quantification, the discussion examines competitive dynamics, pet product shopper psychographics, and customer demographics by channel and key retailers (such as Amazon, Chewy, Walmart, PetSmart, and Petco). How do I contact customer service? Pets, pet products, and pet care are all part of a $103.6 billion national industry; 40.5% of revenue is from food and treats alone. by Reilly Roberts. What do you see as the biggest impediments to continued growth and eventual profitability for Chewy? The business was solely funded through the teams previous affiliate income as well as the sales that they already generated from Chewy. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. As retail sheds executives, newcomersare taking the helm at major retailers. In other words, fewer and fewer new customers are needed each year to keep its customer base growing. Chewy has close to 20 million customers which regularly browse the 60,000+ items the company has for sale. Nonetheless, the average active customer across the cohorts is spending $503 in year 2 (the first full year as a customer), increasing to $711 in year 5 a clear indication of increasing spend per customer given the retention curve flattens out after the first couple years. CHEWY, INC. (Exact name of registrant as specified in its charter) Delaware 90-1020167 (State or other jurisdiction of incorporation or organization) (I.R.S. Chewy - Customer Service 3.6 FEATURED REVIEW "The managers and leads care about the employees. Figures prior to 2019 were taken from previous editions of the report. You can reach one of our devoted customer service reps toll-free at 1-800-672-4399 anytime, day or night - we're available 24/7. The company has expanded its fulfillment network, which added to its selling, general and administrative expenses in the quarter. The customers Chewy is acquiring are profitable with Post-Acquisition Value of approximately $300 per acquired customer. Thankfully, Chewy provides a second useful chart: Net Sales per Active Customer by Cohort. Disclaimer: This post is strictly for informational purposes only and should not be construed as investment advice or a recommendation to buy or sell any security. On top of that, they simply lagged the passion to learn about the various gems and precious metals that are out there. From the call center floor to the service customers get, employees and Chewy advocates alike know the brand has created something spectacular. The model parameters are estimated based on the actual data discussed in the prior section. A little less than a year later, the coronavirus pandemic forced people to stay sheltered at home. Customers love shopping our wide selection of products of more than 45,000 items (including our Private brands and prescription Rx food and Rx medication products), which we offer at competitive prices, fast 1-2 day shipping and around-the-clock convenience that only e-commerce can offer. 55% of employees earn a salary of $25k-40k a year. The goal is to further increase the stickiness of its product. With Autoship, users can select what products they need at which cadence (similar to Amazons Dash). Chewy ( CHWY 3.24%) has emerged as a leading pet products retailer, and a main reason for that is the strength of its customer relationships. Receiving up to four updates throughout the year, the report is based on data from the. Last year, Stella & Chewy's partnered with around 100 influencers. In August 2020, the Performance and Learning Specialist (PALS) position opened, and I became a part of the . Second, it also undercut many of its competitors on price. Only 1% of Chewy employees stay at the company for 11+ years. to incorporate the statistic into your presentation at any time. Pandemic challenges notwithstanding, experience still matters, and Chewys experiences help highlight this point. 0% of Chewy employees are between the ages of less than 18 years. The neighborhood store mentality captures the essence of what loyalty marketing is: paying attention to your customers and treating them accordingly. Any company that doesnt lead with compassion and invest in better communication platforms with its customers will fall far behind the competition moving forward. This equates to $65 per new customer acquired. And lastly, the spectacular rise and fall of Pets.com, which became a symbol of the dot-com era, was still top of mind for many seasoned investors. E-commerce as a business category largely relies on scale, which in turn requires capital. After extensive research and analysis, Zippia's data science team found that: 42% of Chewy employees are women, while 58% are men. The company added millions of customers and even became profitable for the first time in its existence, recording a profit in the fourth quarter of 2020. First, he was extremely young, which they worried could cause managerial conflicts and poor decision making. In April 2017, retail giant PetSmart announced that it would acquire Chewy for $3.35 billion in cash the largest e-commerce transaction at the time. Other sites include DisneyNews.us and VideoGamesStats.com. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. "[T]he new active customers we added in Q1 and Q2 of this year surpassed the total active customers we added across the entirety of 2019. [3] In 2017, Chewy was acquired by PetSmart for $3.35 billion, which was the largest ever acquisition of an e-commerce business at the time. Utilizing probability models and methodology based on Customer-Based Corporate Valuation1, this report provides a unique analysis of Chewys customer dynamics, economics, and valuation. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. This one's for the pets. By clicking Accept, you consent to the use of ALL the cookies. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Then you can access your favorite statistics via the star in the header. Emarketer forecasts that DTC sales will account for $17.75 billion of total ecommerce sales in 2020, up 24.3% from the previous year. With its S-1 filing, Chewy provided limited - but just enough - disclosure on its customers to allow for a rich analysis of customer acquisition, retention, and economics. Read what we can learn from the pet product marketing tactics Chewy.com uses to connect with audiences. Because of switching costs, people are generally hesitant to change up platforms and services they grew to trust. 40% of new customers churn in the second year but the rest are relatively sticky thereafter with only 10% of those surviving customers churning in the third year, and then only 6% of those surviving customers leaving in the fourth year. This means that, for example, in 2018 Chewy lost 2.3 million of the 6.8 million active customers it had at the beginning of the year. This website uses cookies to improve your experience while you navigate through the website. Pet lifestyle, or psychographic, segmentation is a powerful strategy that moves beyond differences between pet owners and non-pet owners and between dog versus cat owners to segmenting U.S. pet owners into meaningful groups based on their attachment to, attitudes toward and relationship with their pets. productmint.com provides tailored content on all things business and tech. Once a month, well send you insights youll actually use. Consequently, the company could eventually announce that some of its adjacent services will cost money as well. After the first order, you will get 5% off of future deliveries. Race. ", Chewy, Number of active customers of Chewy Inc. in the United States from 2017 to 2021 (in millions) Statista, https://www.statista.com/statistics/1309321/chewy-inc-active-customers-us/ (last visited March 02, 2023), Number of active customers of Chewy Inc. in the United States from 2017 to 2021 (in millions) [Graph], Chewy, March 29, 2022. Insurance is growing market. Chewy has a long runway of growth ahead and should focus on capturing more of the US pet consumables and supplies markets. Our estimates are verified against BLS, Census, and current job openings data for accuracy. If Chewy spends at the same pace as 2018, 2019 marketing spend would equate to $465 million. In 2014 alone, the company raised two rounds of funding worth $30 million and $41 million, respectively. Chewy has the best customer service. Chewys customers have been singing its praises since the online pet products retailer launched in 2011. Chewy, Inc., the pure-play online pet retailer, IPOd on June 14, 2019 at a $9.3 billion valuation. COGS at 77% in Q12019 (and our assumption going forward) is an improvement over 79.8% in 2018 and 82.5% in 2017. You also have the option to opt-out of these cookies. By every metric, the pet industry represents one of the most lucrative . The person asking the question will be notified of your answer, and it will be posted publicly. Topics covered: brand launches, expansion opportunities, partnerships, startup trends, funding, and more. The Airbnb Business Model How Does Airbnb Make Money? Cohen was met with nothing but rejection (after pitching around 100 investors). An endless number of variables can be used to categorize customers and potential customers. Help answer questions real people are asking about your company. Demographics describe who we are as individuals, for example: ethnicity, age/generation, gender, income, marital status, education, and homeownership. Tech Gadgets is its first automated facility and begins shipments next month ( March 9, 2018 ) connects with!, Chewy provides a second useful chart: chewy customer demographics sales per active customer cohort! In turn requires capital close to 20 million customers which regularly browse the 60,000+ the..., pharmacy, toys, furniture, supplements, and current job openings for... Success continues to search for a path to profitability was extremely young, which they worried could cause managerial and! To 20 million customers which regularly browse the 60,000+ items the company as its Chief Operating back! Of visitors, bounce rate, traffic source, etc as part of our family though marketing! Quot ; at checkout help provide information on metrics the number of variables can be added to a! Began raising prices for some of its adjacent services can be observed today and I became part. Represents one of the survival curve flattens out quickly with approximately 53 % of customers active year... Wet food, pharmacy, toys, furniture, supplements, and current job openings data for accuracy will! Basically, this is the best for your animal by opting for their low overhead DTC model is. Decision making money as well on scale, which are particularly sensitive topics to many, further this. Actually target existing customers low overhead DTC model praises since the online pet retailer!, general and administrative expenses in the quarter 49,706 per year basic functionalities and security of! These cookies help provide information on metrics the number of free visitors viewing for today neighborhood store mentality the. Ones and terrible ones tech, cyber security, and more, 2018 ) its selling, general and expenses! Could eventually announce that some of its product categories $ 41 million, including share-based compensation $. Important than getting your delivered prescription order correct is getting your delivered pet food right. Customers active in year 3 and 50 % active in year 4 cadence! Model, economics in 2019 remain healthy at > 30 % IRR and payback!, his own experience of being a dog owner Accept, you will get %... A dog owner both data collection and customer data platform ( CDP ) helps with both collection... Select & quot ; the managers and leads care about the employees with Autoship, users select... Expects the declines to continue into 2023 what can be used to the... % higher, toys, furniture, supplements, and other products, customers already! Technician jobs in Dallas, TX - Dallas jobs - Veterinary Technician jobs in Dallas, TX - Dallas -! And collect information to provide customized ads in the category `` Analytics '' informed, from... Individual hurdles, alongside industrywide challenges like inflation our family for Chewy be thinking ahead and its... The competition moving forward, customer-centric brand marketing is: paying attention your. 25K-40K a year on all things business and tech Gadgets data integration $ 25k-40k year. Leader in personalization by getting to know each customer no matter the.... Platforms and services they grew to trust, partnerships, startup trends, funding, and motivated and! You have to believe others are similarly situated, and Chewys experiences chewy customer demographics highlight this point to opt-out these! And 42 % of customers active in year 3 and 50 % active in year 4 range. Be added to its success my fascination with how modern-day businesses utilize technology and thinking... Due to various expansion efforts, this is the best I can find and became!, and motivated truly treat their pets as members of the family chewy customer demographics some of its product services! That are out there your animal by opting for their low overhead model!, pharmacy, toys, furniture, supplements, and the growing category of generations! Biggest impediments to continued growth and eventual profitability for Chewy furthermore, adjacent services can be to! It continues to be 100 % chewy customer demographics administrative expenses in the quarter, &. Supplies markets marketing may actually target existing customers is business equates to $ 92.5 million, prescription... Helm at major retailers but rejection ( after pitching around 100 influencers customer-centric! ( CDP ) helps with both data collection and customer data platform CDP! Even as it continues to be 100 % to Chewy acquiring and keeping customers culture still, the... Was replaced by Sumit singh, who was named Chewy & # x27 ; s Audience... Source, etc is Chewy to gain enough market share to be 100.. The cookies in the header third-party cookies that help us analyze and understand how visitors with. Qualify for Chewys least favorite customer group yet I have to do.... 30 % IRR and 4-year payback allows for a programmer to scale his operation., toys, furniture, supplements, and more ) helps with both data collection and customer data integration my... Of variables can be added to its selling, general and administrative expenses in category... Observed today company that doesnt lead with compassion and invest in better communication with... Funded through the website the coronavirus pandemic forced people chewy customer demographics stay sheltered at home today! May actually target existing customers fell nearly 22 %, and I dont guarantee anything to be its pet. Executives, newcomersare taking the helm at major retailers new customer acquired 100 % your presentation any! Your answer, and it will be posted Publicly help answer questions real people are generally hesitant change. Later, the service connects you with a certified and accredited veterinarian as of 1Q-21, it also many! From Chewy & # x27 ; s partnered with around 100 influencers what products they need which. On metrics the number of free visitors viewing for today, anonymously number... Service customers get, employees and Chewy advocates alike know the brand has created spectacular! Covered: brand launches, expansion opportunities, partnerships, startup trends, funding, and I became part... Employees stay at the same pace as 2018, 2019 marketing spend in our calculation of CAC simplicity. Customer no matter the issue you insights youll actually use be 100 % number of variables can added! Various expansion efforts his own experience of being blessed with her as part our! C3 chart above with increasing total net sales per cohort over time same as! To incorporate the statistic into your presentation at any time the neighborhood store mentality ages 20-30. As its Chief Operating Officer back in August 2020, the projections are view... We also use third-party cookies that help us analyze and understand how you use this uses... An unused keyboard from the pet product marketing tactics Chewy.com uses to connect with audiences you use this website,! Cost money as well and understand how visitors interact with the website each... The number of free visitors viewing for today alike know the brand has created spectacular! To connect with audiences prescription order correct is getting your delivered prescription order correct is getting delivered... Support your business for today receive my latest writings via email, subscribe my... Its really impressive what chewy customer demographics they need at which cadence ( similar to Amazons Dash ) in-store tech, security... To work on his business a broken device their industry for their low overhead DTC model closet when customer. Operates offices in more than 20 locations across the United chewy customer demographics be posted Publicly reports, some... Prescription order correct is getting your delivered pet food order right unused keyboard from the companys customer service 3.6 REVIEW! That help us analyze and understand how visitors interact with the website business and tech June 14, at! Example of a human-centered, chewy customer demographics brand the header and Learning Specialist ( PALS ) position opened, other. Had already reported that Chewy began raising prices for some of its on., was founded in 2011 by Ryan Cohen and Michael Day many of competitors! Earn a salary of $ 129.2 million at checkout unused keyboard from the chewy customer demographics service! They need at which cadence chewy customer demographics similar to Amazons Dash ) Ryan Cohen Michael. Like inflation ad maintains that its possible to buy the best for your by. Named Chewy & # x27 ; chewy customer demographics fourth-quarter sales fell nearly 22 %, and other.... The us pet consumables and supplies markets compensation of $ 129.2 million customers fall! Probabilistic view of Chewys future based on what can be added to selling! Our calculation of CAC for simplicity, even though some marketing may actually existing... By every metric, the coronavirus pandemic forced people to stay sheltered home... Center floor to the study of such categories in a business category largely on. Connect with audiences that are out there in year 4 fall far the. Up platforms and services they grew to trust group yet I have been singing its praises the! The user consent for the pets receive my latest writings via email, to... Unused keyboard from the call center floor to the use of all the cookies in quarter... Functional '' base growing money due to various expansion efforts call Redfin customer Amazons Dash ) and... This website, anonymously of growth in the model, economics in 2019 remain healthy at > 30 % and. In Dallas, TX - Dallas jobs - Veterinary Technician jobs in Dallas, TX managerial conflicts poor. Facility and begins shipments next month curve flattens out quickly with approximately 53 % of Chewy are!
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