Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. (Podcast). Having a patented ingredient unique to their product is a good thing. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. In some cases, they received refunds after reporting problems with hair breakage and loss to Olaplex. 15 February 2023. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. An advertisement for Olaplex hair products. We are no longer accepting comments on this article. You have entered an incorrect email address! Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. Have you tried @Olaplex? From the reviews, this is mainly the Olaplex No. I noticed that it started burning my scalp. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. Top Class Actions posted an article about Olaplex in April 2022. Several people have reported having severe chemical damage to their hair for one reason or another. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. They list on their website current class action lawsuits and settlements to keep people informed. So, Olaplex products clearly can work. 4, Olaplex No. The subsequent social media fallout prompted Olaplex CEO . "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. Class-action lawsuits have been filed in different states against Unilever for these products. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Therefore, it can help you fight hair loss while also promoting healthy hair growth. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. Olaplex is a company that sells a variety of hair products. This case is being fought not only in the court system but also in the court of public opinion. The outlook was well below the average analyst estimate of $731 million. They allege the products caused hair loss, breakage, brittle . The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. Top editors give you the stories you want delivered right to your inbox each weekday. The company announced last year that it would remove lilial from its formula after the European Union labeled it a 'reprotoxic'. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . Another lawsuit, in Canada, claims that Olaplex did not disclose the fertility-related health risks associated with the ingredient "lilial," a fragrance component that the company previously used. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. I was using No. Company faces lawsuit alleging its products cause hair loss. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." One . They disputed the brand's social media messaging that its products could revive "compromised hair.". King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. 7, Olaplex No. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. A few people noted that they liked the way it made their hair smell or feel. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. The lawsuit is the latest controversy for the ultra-popular hair-care brand. Insider spoke to two people who have received refunds and another who has requested a refund from Olaplex. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. There is no reason that Olaplex would cause hair loss. Every one of Olaplex products pass this HRIPTT test.'. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. There's a lawsuit going on and it might surprise you. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. 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Katherine Lawton February 14, 2023 Examined Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. to stem a slowdown in demand and push back against consumer complaints. The brand will need to employ a strategic and extended communications and PR plan to win back consumer confidence. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. Video, At the crash site of 'no hope' - BBC reporter in Greece, Harry and Meghan told to 'vacate' Frogmore Cottage, Rare Jurassic-era bug found at Arkansas Walmart, China and Belarus call for peace in Ukraine, Ed Sheeran says wife developed tumour in pregnancy, Fungus case forces Jack Daniels to halt construction, Beer and wine sales in Canada fall to all-time low, Man survives 31 days in jungle by eating worms. Another person said she used a combination of products to help her brittle hair. Valid complaints deserve to be investigated to get to the bottom of any potential issues. Top editors give you the stories you want delivered right to your inbox each weekday. 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