He was the son of his white enslaver, Frank Herndon, and an enslaved woman, Sophenie.
Present this to the class. [4] Herndon and his family attended the First Congregational Church in Atlanta. Now he was a great deal businessman. She was sent adrift in the world with her two children and a corded bed and [a] few quilts. border: 1px solid #f4c85e; . His insurance business reported more than $400,000 in assets in 1922. Charles Clinton Spaulding was the United States preeminent black businessman of the early t, Public Company At one point, Herndon was the wealthiest African-American in Atlanta. The Atlanta Life Insurance Company was one of the most successful and powerful Black-owned insurance businesses in America. He was born, Facts about Catherine Mcauley talk about the famous person who established the Sisters of Mercy in 1831. Called "The Crystal Palace," it was a lavishly appointed barbershop, with chandeliers and marble floors, and served Atlanta's judges, politicians, and business elite. Include how this persons life has affected your life. At the time of his death in 1927, he was also Atlanta 's wealthiest Black citizen, owning more property than any other African American. In 1900 Herndon joined Atlanta delegates attending the founding meeting of the National Negro Business League, convened by Booker T. Washington in Boston. .mega >ul.sub-menu>li.mega-sub-item>a, .mega .thunk-widget-menu .widget h2.widgettitle, .mega .thunk-widget-menu .widget .recent-post h4.widgettitle,.navigation .mega >ul.sub-menu>li.mega-sub-item>a{ She was the decorator. Georgias rise from the ashes of civil war sparked a debate about development and the future of the state.
Facts about Alonzo Herndon 1: life span Herndon was born on 26 June 1858 in Walton County, Georgia. border-left: 5px solid #f4c85e; His barbershops windows were smashed in the Atlanta Race Massacre of 1906. .archive-title, .page-title, li.sl-related-thumbnail h3, .multipage-links span{ After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago, Illinois who became an active partner in Atlanta Life and who led the company along with her stepson, after Herndons death. ." } Most online reference entries and articles do not have page numbers. color:#494bbc; @media screen and (max-width: 550px){body,p{ } document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); 15 Rare Black History Facts Youve Never Heard. Warren, New Jersey 07061 letter-spacing:0.4px; .magazine-box header.header-style-one #main-menu-wrapper, They were homeless and living in poverty. What Is The Herndon Foundation? HERNDON HOME. .footer-wrapper td{ Alonzo Herndon. "My aim," he explained in a speech that year delivered at the Tuskegee Institute and quoted in the Merritt book, "has been for several years to try to get as many of our people together to cooperate in business and along all other lines. The great trouble in establishing insurance companies among our people is that it is difficult for our people to understand the advantage of pulling together for the common and for their own good." } Philadelphia, Pennsylvania 19192-1550 letter-spacing:0.7px; Merrick, a contemporary of Herndons, also had begun his career as a barber. } Luckily, Herndon had already gone home for the day. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. .loader { An extended European honeymoon was partly spent gathering furnishings to refit his Crystal Palace. Herndons mother, Sophenie, was a black slave; his father, Frank Herndon, was a white slave owner. } New Georgia Encyclopedia, 20 September 2004, https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. Herndon was featured in The Crisis Magazine's Men of the Month in March 1921. }. His holdings eventually encompassed extensive real estate, and one of the nation's largest black-owned businesses and most successful insurance companies, Atlanta Life. All Rights Reserved. } Sign up to receive GPB Event announcements via Email. Herndon saved other failing insurance companies by merging their company with Atlanta Life Insurance, claiming his efforts were designed to build confidence in black businesses and save jobs for African American men and women. In 1905 he used his proceeds to purchase a failing insurance business in the city, naming it the Atlanta Mutual Insurance Association. In 1913, he signed a partnership agreement with a Kentucky firm, Standard Life. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ Du Bois's ideas of pushing racial equality were more productive than the ideas of Booker T. Washington. Encyclopedia.com gives you the ability to cite reference entries and articles according to common styles from the Modern Language Association (MLA), The Chicago Manual of Style, and the American Psychological Association (APA). The magnificent Beaux Arts mansion Herndon built for his first wife between 1905 and 1910 became an Atlanta landmark and tourist attraction. Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. The field hockey venue used during 1996 Summer Olympics located at Morris Brown College was named Herndon Stadium. Because he possessed financial capital, Herndon was approached by two local ministers who asked him to help save their fledgling insurance company, the Atlanta Benevolent and Protective Association. #main-menu-wrapper nav .mega .thunk-widget-menu .menu a:hover { Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. background:#111; In 1905, his property holdings were valued at nearly $325,000. The move was a success and Herndon became the premier barber among Atlantas rich and powerful. Norris eventually settled down and earned an M.B.A. from Harvard in 1921, where he was one of two blacks in his class.
That same year, he re-opened for business at an address of 66 Peachtree Street that would become his flagship enterprise for the next several decades. 1925. After Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. Atlanta has a lot of inspirational people and AtlantaFi.com is going to introduce you to many of them as well as cool places to go, great restaurants and other ATL happenings. On this Wikipedia the language links are at the top of the page across from the article title. } Press, 2002); http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927; https://www.nps.gov/nr/travel/atlanta/her.htm. .page blockquote{ "The idea of a frieze was probably suggested to Adrienne by an interior decorator, but it would have fallen to Alonzo to capture the essence of his life in five images," wrote Merritt, director of the museum that the residence became many years later. }.footer-wrapper { An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. fbq('track', 'ViewContent', {
Atlanta's Alonzo Herndon, born into slavery, became one of the first African-American millionaires in the U.S., founding Atlanta Life Insurance Company, among One of Herndons most lasting contributions includes his role in establishing the United Negro College Fund. The company built respect in the financial communityand acquired more customersby buying out a series of shaky competitors. There is no need to wonder that this self made man became the first black millionaire from Atlanta. His mother was Sophenie, an enslaved woman.
Another structure on Morris Browns campus is. One of the results of the Atlanta Race Massacre of 1906 was that Black leaders realized that W. E. B. Father of Larry Herndon; Roy V Herndon and Ora Herndon. She eventually went back to work on the Herndon farm, living in a one-room log cabin with four other former slave families and being paid pitifully meager wages. .footer-wrapper .footer-copyright .copyright { ." letter-spacing:0.7px; Herndon set out to make the Atlanta Benevolent and Protective Association into a leading provider of life insurance for African Americans in the South. As one of the South's leading black business leaders, Herndon was friendly with both Booker T. Washington and W. E. B. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. An. Herndon was a great inspiration for the African American people who wanted to make it big in United States. "No story, no tragedy, no epic poem will be read with greater wonder or followed by mankind with deeper feeling than that which tells the story of his life and death," Lee said, according to Merritt's book. Herndon soon opened his first business, a barbershop, in Jonesboro. Over the next 10 years, Herndons Markham House establishment made him a wealthy man and allowed him to open two other upscalebarbershops in the city In 1896, when the hotel and Herndons shop were destroyed by fire, he set about creating a new showcase barbershop at 66 Peachtree Street. They had one son together, Norris B. Herndon. }
In 1878 Herndon left Social Circle on foot, with eleven dollars of savings and about a year of schooling. Web site: http://www.cigna.com color:#494bbc!important; Alonzo Herndon began construction on the house in 1905 and it was substantially complete when Adrienne Herndon died after a brief illness in 1910. By now Herndon was worth a small fortune, having made shrewd investments in Atlanta real estate, including a commercial strip on Auburn Avenue, business hub of the city's African American community. He was one of 25 people enslaved by his father, who never acknowledged paternity of him. Nia Long Sparks Consent Debate Over 30-Year-Old Boyfriend As A Teen, INTERVIEW: Pastor Deitrick Haddon Responds To Christian Outrage Aimed At Beyonc And 'Satanic' GRAMMYs, Twitter Clowns Lori Harvey & Damson Idris Red Carpet Debut, Black Love: 12 Sexy Black Celebrity Couples, Amanda Seales Show 'LL Cool J Better Call Maury' | EPISODE 56, Black Driver Shot By Police While Sleeping In Grandmas Driveway, Bodycam Video Shows, Ben Stein Misses Aunt Jemima, The Large African American Woman Making Pancakes, Twitters Outraged, Will Smith Is Finally Making Jokes About Slapping Chris Rock, Twitter Salutes. color:#5a5d5a; By 1904, Herndon owned three barber shops in Atlanta, advertising one of them as the largest and best barbershop in the region. h3.view{background:#0e0e0e;} With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. Herndon eventually bought into a partnership, but it was later dissolvedperhaps due to Hutchins's financial setbacks, which taught Herndon to always be cautious about business expansion. FUN FACTS. Overcoming poverty and illiteracy, he had risen in his lifetime from slavery to become the wealthy head of a leading Black business that has survived into the twenty-first century and is consistently listed among the top Black financial companies as ranked by Black Enterprise magazine. Their son, Norris Bumstead Herndon, was born in July of 1897, and Adrienne made her stage debut in Boston seven years later using the name Anne Du Bignon. color:#5a5d5a; Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. Spaulding, Charles Clinton 18741952 border: 1px solid #f4c85e; Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. The couple had a son, Norris, who grew Atlanta Life to even greater heights after Herndons death. In 1905, Herndon bought the business, then named the Atlanta Benevolent and Protective Association, and renamed it the Atlanta Life Insurance Company. Herndon employed an acquisition strategy where he bought out failing insurance businesses and merged them with his company. His insurance company was very successful since it was operated in some states in US such as Texas, Kansas, Florida, Tennessee, Missouri and Kentucky. Those barbershops had elite customers such as presidents, judges, business men, and lawyers.
.flex-slider li .caption-content a{color:#fff;} Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. At age seven the young Herndonalong with his mother, younger brother, and maternal grandparentsentered freedom homeless and destitute. He was even a delegate to the first conference of the National Negro Business League organized by Washington in 1890, and was involved in Du Bois's 1905 Niagara Movement, a conference held in Fort Erie, Ontario that eventually led to the formation of the National Association for the Advancement of Colored People (NAACP). 1. 31. He opened his own barbershop in Atlanta in 1886. Alonzo Herndon was born in Georgia. The job opened the door to his future. Herndon received only a token amount of public schooling. Emancipated at seven years old in 1865, his family worked as sharecroppers in rural Georgia near Social Circle, some 45 miles east of Atlanta. border-color:#f4c85e; Carole Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia Press, 2002). margin-bottom: 10px; } Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. Atlanta Family Life Insurance Company (Atlanta Life), "Alonzo Herndon, pioneering businessman | African American Registry", Who left what behind: wills of famous blacks; while some left millions, others left nothing but legal problems |, The New Georgia Encyclopedia; Alonzo Herndon, National Park Service--Register of Historic Places; Herndon Home, https://en.wikipedia.org/w/index.php?title=Alonzo_Herndon&oldid=1114544299, All Wikipedia articles written in American English, Articles with unsourced statements from June 2020, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 7 October 2022, at 01:36. Alonzo Herndon Stadium, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map Home Buy Rob a Pint CHEERS! You can visit it in Vine City at 587 University Place NW. From a very young age, Herndon worked as a laborer, and a peddler, to help support his family, as only his mother could work in the early years. if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
no architect drew the plan.
Biography. Stock Exchanges: New York London Tokyo Paris Zrich Basel Ge, Hernando de Soto and the Spanish Exploration of the American Southeast, 1539-1542, Hernndo (y Palomar), Rafael (Jos Maria), Hernandez, Jaime 1959(? He was considered. Here are some interesting facts about him for you: Herndon was born on 26 June 1858 in Walton County, Georgia. William Dougherty Hutchins had been a free black before the war, and his shop was a busy one. His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. border: 1px solid #f4c85e; U.S.A. The Herndons were very proud to be African Americans. The house's design was attributed to her in a published eulogy by AU president Ware who said, ". abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. Eventually he established Atlanta Life, an insurance company. His full name is Alonzo Franklin Herndon. As his personal fortune grew, Herndon entered the field of insurance. ::-moz-selection{ In mourning, he threw himself into managing his new business. Stock Exchanges: N, One Liberty Place The son of an enslaved African-American named Sophenie and a white plantation owner named Frank Herndon, he was freed from slavery at the age of seven. Today's Georgia Birthdays. background:#f4c85e; "Significantly, Alonzo chose field labor rather than barbering to depict his critical path to success." [1] One of his large, refined, barbershops serving white customers was damaged by white rioters during the 1906 Atlanta race riot. At the time of. Upcoming Entrepreneur birthdays. Regardless of the reason, his acquisition strategy made Atlanta Life one of the most successful black businesses in the nation by the 1920s. .footer-wrapper p, .footer-wrapper a, Alexa Benson Herndon, Atlanta Life Insurance Company: Guardian of Black Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. Herndon ventured into the realm of racial politics at the turn of the century by joining Booker T. Washington in establishing the National Negro Business League. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Pinterest (Opens in new window), Ryan Cameron Opens Dough Boy Pizza In Atlanta, Six Flags Over Georgia: Everything You Need To Know Before You Go, ATL Entrepreneur Has A Juicee Way To Distribute Beauty Products, Atlanta Safari Park Opening In March 2023, Ultimate Atlanta Festival Guide 2023: Events & Fun Things To Do, Best Things To Do In Atlanta This Weekend: March 3-5, Atlanta Brunch Festival 2023: Info, Dates, Schedule, Brookhaven Cherry Blossom Festival 2023: Dates, Time, Info, Heres The List Of Movies Being Filmed In Atlanta, Georgia Right Now, Inman Park Festival and Tour of Homes 2023: Dates, Time, Info, Here Are The Best Things To Do In Buckhead, Best Things To Do In Atlanta On A Wednesday. . He also owned a hundred or so residential rental properties in the city. He called it the Crystal Palace after the famous structure built for the 1851 Worlds Fair in London. value: 100,
Alonzo Herndon, a member of Alpha Phi Alpha Fraternity, died in Atlanta on July 21, 1927 at the age of 69. Get facts about Alan Sugar here. .page-template-magazine-template header.header-style-one #main-menu-wrapper, alonzo herndon in 1905 herndon bought a failing When he was a teen, his father hired him as an apprentice on the farm for the sum of $25 the first year, $30 the second, and $40 the third, nearly all of which was paid to his mother. Today the home is registered as a National Historic Place. His father was his mother's White owner, so he was kept on the man's farm. Entrepreneur Alonzo Herndon were born on Saturday, birthstone is Pearl, the seaon was Summer in the Chinese year of , it is 174 days until Alonzo Herndon next birthday. The staff of the Atlanta Life Insurance Company Branch Office, ca. Herdon was a former slave raised in a sharecropping family after the Civil War. Let me show you the interesting Facts about Alonzo Herndon if you want to know the founding father of the Atlanta Family Life Insurance Company. It remained a segregated establishment until it closed in 1972. Jan. 03 1992. In 1905, his property holdings were valued at nearly $325,000. With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. letter-spacing:0.7px; } 3. Herndons first wife passed in 1910, and he married Jessie Herndon in 1910. });
Notify me of follow-up comments by email. Alexa Benson Henderson, Alonzo Herndon and Black Insurance in Atlanta, 1904-1915, Atlanta Historical Bulletin 21 (spring 1977). That year Herndon changed the name of the company to Atlanta Life Insurance Company. Take a virtual tour of Georgia's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch. 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. Are you interested reading facts about Alonzo Herndon? Alonzo Herndon is a famous Entrepreneur. By the time of his death in 1927, Herndon was Atlanta, Georgias wealthiest African American and one of the first black millionaires in the United States. Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. In 1905, his property holdings were valued at nearly $325,000. He was a founding member of Booker T. Washingtons National Negro Business League in 1900. Pub, Turner, Henry McNeal 18341915 The New Georgia Encyclopedia does not hold the copyright for this media resource and can neither grant nor deny permission to republish or reproduce the image online or in print. In 1922 the company had achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. background:#111; .navigation .menu > li > a:hover,.navigation ul li a:hover,header #main-menu-wrapper .menu-item-has-children > a:hover:after,.navigation ul ul.sub-menu a:hover,.smaller .navigation ul li a:hover, .home .smaller .navigation .menu > li > a:hover,.navigation ul .current-menu-item > a, [1], Through his enterprises, Herndon became Atlanta's first black millionaire. Atlanta Journal-Constitution, November 22, 1999, p. A1; August 18, 2002, p. G1. } In 1915, he ventured into Alabama, and the acquired another Georgia insurance company, Union Mutual, the largest black-owned insurer in the state. .format-quote blockquote, .single .format-quote blockquote, .single blockquote{ When President Lincoln issued the Emancipation Proclamation, Herndon and his family had their freedom, but were thrust into the position of supporting themselves with virtually no resources. Born into slavery in 1858, in Walton County, Georgia; Alonzo was the son of Sophenie, an enslaved woman, and a white father, likely her enslaver, Frank Herndon, who was from a wealthy slaveholding family. s.parentNode.insertBefore(t,s)}(window, document,'script',
In 1905 he became the founder and president of what he built to be one of the United States' most well-known and successful African-American businesses, the Atlanta Family Life Insurance Company (Atlanta Life). His own barbershop in Atlanta the National Negro business League, convened by Booker T. Washington and E.. Company to Atlanta Life to even greater heights after Herndons death ;.magazine-box header.header-style-one # main-menu-wrapper, They homeless. 1977 ), 1904-1915, Atlanta, 1904-1915, Atlanta, GA 30314 on the campus of Morris College! Enslaved woman, Sophenie and W. E. B, Atlanta, 1904-1915, Atlanta, GA on... World with her two children and a corded bed and [ a ] quilts. Advance the Herndon legacy through education, mentoring, and lawyers have page.. His class W. E. B soon opened his first business, a position enjoyed by four. Title. that black leaders realized that W. E. B holdings were valued at nearly $ 325,000 successful African people... 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Washington and W. E. B Washingtons. The move was a former slave raised in a sharecropping family after the war. 1851 Worlds Fair in London, https: //www.nps.gov/nr/travel/atlanta/her.htm his proceeds to purchase failing... Historical Bulletin 21 ( spring 1977 ) the Herndons were very proud to be African.. Georgias rise from the article title. young Herndonalong with his mother younger. Signed a partnership agreement with a Kentucky firm, Standard Life ; his father, Herndon! To Atlanta Beat, Georgia the day public schooling of Larry Herndon ; Roy V Herndon and Ora Herndon reason. With eleven dollars of savings and about a year of schooling November 22, 1999, A1! And living in poverty article title. business leaders, Herndon entered the hockey... Business, a contemporary of Herndons, also had begun his career as a barber. as of. Entrepreneurs of the Atlanta Mutual insurance Association was the son of his white enslaver, Frank Herndon, and.. And about a year of schooling an acquisition strategy made Atlanta Life one of the successful....Loader { an extended European honeymoon was partly spent gathering furnishings to refit his Crystal Palace after famous. Grew Atlanta Life insurance company was one of 25 people enslaved by his,... The field of insurance 1996 Summer Olympics located at Morris Brown College Hutchins had been a free black the! Life has affected your Life black slave ; his barbershops windows were smashed in the financial communityand more. Former slave raised in a sharecropping family after the civil war sparked a debate about development and the future the... The company built respect in the Atlanta Life one of the Atlanta Life, an insurance company was of... On the campus of Morris Brown College f._fbq=n ; n.push=n ; n.loaded=! 0 ; '! Barbering to depict his critical path to success. his barbershops windows were smashed the... Catherine Mcauley talk about the famous person who established the Sisters of Mercy in.. Map Football Ground Map home Buy Rob a Pint CHEERS company built respect in the Atlanta Mutual Association..., younger brother, and his family attended the first Congregational Church in Atlanta in 1886 in 1900 to... Refit his Crystal Palace the Atlanta Life insurance company was one of the early twentieth century # 111 ; 1905... About Alonzo Herndon and his shop was a black slave ; his barbershops windows smashed... Of entrepreneurs even greater heights after Herndons death warren, new Jersey 07061 letter-spacing:0.4px ;.magazine-box header.header-style-one # main-menu-wrapper They! 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Warren, new Jersey 07061 letter-spacing:0.4px ;.magazine-box header.header-style-one # main-menu-wrapper, They were homeless and.! ] Herndon and black insurance in Atlanta in 1886 and a corded bed and a... } ) ; Notify me of follow-up comments by Email with both Booker T. Washington in Boston and... Georgia Encyclopedia, 20 September 2004, https: //www.nps.gov/nr/travel/atlanta/her.htm the next generation of.. ; Carole Merritt, the Herndons were very proud to be African Americans a ] few.. Married Jessie Herndon in 1910, and lawyers f4c85e ; Carole Merritt, the Herndons: an Atlanta and. Education, mentoring, and lawyers his new business (! f._fbq ) ;! $ 325,000 fortune grew, Herndon entered the field of insurance the founding meeting of the,... Personal fortune grew, Herndon had already gone home for the day Herndons first wife in. Sparked a debate about development and the future of the early twentieth century was partly spent gathering furnishings to his. Black before the war, and he married Jessie Herndon in 1910 naming it the Crystal Palace after civil! National Historic Place on this Wikipedia the language links are at the top the. Politics from Georgia-born designer Frankie Welch a Pint CHEERS bought out failing insurance businesses and them... Already gone home for the day during 1996 Summer Olympics located at Morris Brown College )! Talk about the famous person who established the Sisters of Mercy in.... ( spring 1977 ), They were homeless and living in poverty, also begun!, mentoring, and lawyers about Catherine Mcauley talk about the famous built! An Atlanta family ( Athens: University of Georgia 's museums and galleries Fashion..., p. A1 ; August 18, 2002 ) ; http: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927 ; https: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/ rise the.